How a Fortune 100 Brand Scaled Global IP Coverage

When one of the world’s most influential e-commerce companies needed a reliable, compliant, and globally consistent way to expand its IP footprint, it partnered with Rayobyte to prove it could be done at scale.

In just a few weeks, we deployed 50,000 IPs across six countries, all fully recognized by the major geolocation databases, and set the foundation for an ongoing relationship that now spans four regions and continues to grow every quarter.

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About the company

A Fortune 100 e-commerce brand approached Rayobyte with a simple but critical goal: diversify their vendor base and ensure they had a trustworthy, scalable partner for global IP delivery.

Although they keep their internal challenges tightly guarded, it was clear they needed a provider capable of meeting strict expectations around accuracy, reliability, and global availability, at a standard few vendors in the industry can match.

How a Fortune 100 Brand Scaled Global IP Coverage

The challenge

Delivering high-quality IPs at a global scale is never as simple as provisioning addresses. For enterprise clients, the real challenge is ensuring every IP is accurately represented in the five major geolocation databases.

This is one of the biggest friction points in the industry. Getting an IP correctly registered in one geo database isn’t difficult, but getting it updated across all five is notoriously complex. Each database has its own rules, timelines, and verification workflows, and most providers have little to no influence over them.

To succeed, IPs must not only be provisioned in the right regions but also physically originate there, meet each database’s validation criteria, and have the right provider-to-database relationships behind the scenes.

Rayobyte manages all of this as part of our service. (And if you’ve ever dealt with IP geolocation mismatches, you already know how painful it can be.)

Our solution

For the proof of concept, the client requested 50,000 IPs deployed across six countries. Our team handled everything end-to-end, from sourcing region-specific ranges to coordinating the updates with all major geolocation databases.

Behind the scenes, this required:

  • Provisioning IPs that physically originated in each requested region
  • Verifying that each block met the technical and regulatory requirements for that country
  • Working directly with every major geolocation provider to ensure accurate listings
  • Monitoring IP recognition across all five databases until all entries were confirmed
  • Establishing ongoing tracking to ensure geolocation accuracy remains accurate over time

By the end of the rollout, every IP showed correct, region-specific geolocation in all major databases; something most vendors struggle to achieve even after months of back-and-forth.

Rayobyte delivered it in weeks.

The results

The speed and accuracy of the POC exceeded expectations.

Key outcomes included:

  • 50,000 IPs deployed across six countries in just weeks
  • All IPs were successfully recognized across the five major geolocation databases
  • Full compliance with region-specific requirements
  • Immediate readiness for production-level scraping and geotargeted workloads

Accurate geolocation determines what content a scraper sees, what data gets collected, and whether regional workflows return valid output. With correct IP classification, the client was able to run regionally targeted operations with confidence.

The Long-Term Partnership

Since the proof of concept, the client has expanded into four countries with Rayobyte, adding new regions every quarter.

Their growth pattern tells the story: they move carefully, they evaluate thoroughly, and they only scale with partners they trust. The fact that they continue to grow their footprint with us, slowly but consistently, is one of the clearest signals of their confidence in our work.

Operationally, our job is ongoing. We continuously monitor every IP range to ensure all geolocation entries remain accurate. If a database shifts its classification or requires new validation, our systems catch it, and our team resolves it proactively.

Without accurate geolocation, a scraper pulling publicly available data might receive content from the wrong country, making the entire workflow unreliable. That’s why maintaining geo integrity isn’t a one-time task. It’s continuous, and Rayobyte treats it as mission-critical.

The impact

This case study highlights several of Rayobyte’s core strengths:

  • We can deliver customized IP footprints on a global scale
  • We’re not a single-product vendor. We innovate across datacenter, residential, and mobile proxies
  • We take on the hidden work that most providers avoid, like maintaining accurate geolocation across all major databases
  • And above all, customer satisfaction drives everything we do. If a client needs it, we find a way to make it happen

With a growing footprint across four countries and more expansions underway, this partnership continues to prove why global enterprises choose Rayobyte when accuracy, reliability, and scale matter most.

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