Ad fraud covers a variety of malicious online acts: faking traffic numbers, laundering impressions, automating ad clicks, and more. When hackers or malicious internet users manipulate your ads or hide them from legitimate customers, they can damage your brand, revenue, and reputation.
Proxies are commonly referred to as “the middleman” between your internet connection and the websites you want to access. Proxies for ad verification allows you to ethically disguise your online identity so you won’t get flagged from customer websites when you’re trying to collect true, reliable ad compliance data.
Ad verification can detect things like site context, ad placement, viewability, competitive separation, fraudulent activity, frequency cap and geotargeting.