How To Find The Best Retail Keywords For Your Ecommerce Website
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It’s hard to overstate the importance of ranking highly in search engine results. The site that ranks first in a search engine gets over 30% of the traffic for that keyword, and the site that ranks second gets only 17%. It drops steeply after that. Keyword research is a fundamental step toward improving your SEO rankings and driving organic traffic to your site.
What Are Retail Keywords?
Retail keywords are the words and phrases that consumers type into a search engine when looking to buy a specific product. Optimizing the keywords on your e-commerce site will help you rank highly when people are ready to buy what you’re selling. Online marketing consists of many different strategies, but one of the most important is keyword optimization.
The underlying premise behind search engine optimization (SEO) is to make it easy for search engines to understand what you’re selling and if your website has what the user is searching for. One of the ways you can convince a search engine that you’re the best website for a particular search is by including keywords related to that search in your content.
You want to understand what terms people are searching for when they want to buy your product. Ultimately, you’ll have a list of relevant keywords to use when writing item descriptions, blog posts, and other website content. However, it’s important to incorporate keywords naturally into your content. Keyword stuffing is mindlessly repeating keywords to get a higher rank, and it will get you dinged for SEO.
Researching Retail Sales Keywords
Creating your list of relevant keywords is a long and tedious process if done manually. It involves identifying keywords and determining how many searches are done for them monthly, how much competition there is, and finding related search terms.
Fortunately, automated tools can simplify and shorten the process considerably. A keyword scraper is an automated bot that crawls through websites, including search engines, to find the keywords and websites ranking highly for your product. It then exports that information into an easy-to-read format so you can use it to improve your search engine rankings.
You can buy a retail keyword scraper or write your own if you know how to code. Scrapers perform the tedious task of researching keywords much faster than you could do manually. You’ll have results in minutes instead of days or weeks.
When considering what keywords to search for when researching online retail keywords, pay special attention to your homepage and individual product pages. You can start by finding out which keywords are returning high rankings for your competitors. For instance, if your e-commerce site sells boho home décor items, you’ll want your homepage to rank highly for the general term “boho home décor” and one of your product pages to rank highly for the keyword “incense holder.”
Using Proxies for Retail Marketing Keywords
Web scrapers are extremely powerful tools for finding the best keywords for retail, including related and long-tail keywords. However, they are far more effective with proxies. Most websites have built-in anti-bot technology that automatically blocks the IP address of any device displaying bot-like behavior. Such behavior includes sending too many requests, making requests too quickly, or performing actions at consistent intervals. When humans surf the web, they’re slow and move at an irregular pace.
Proxies let you bypass these anti-bot measures by making your web scraper seem more human. A proxy sits between your device and the website you’re accessing. When you send a request, it goes to the proxy first. Then the proxy attaches a different IP address to it before sending it to the server. It hides your actual IP address.
Web scrapers work with a proxy pool, which is a collection of many IP addresses. Each time the web scraper sends a request, a new IP address is attached to it. Doing this makes it seem like many different users are making the requests instead of just you. One web scraper may be sending hundreds of requests to find the best retail keywords, but it will look like hundreds of users to the server.
Types of Proxies
There are many different ways you can classify proxies, but we’ll just go over those you need to know about for retail keyword web scraping. The three types you can use with a keyword scraper are:
Data center proxies
Data center proxies are the cheapest type of proxy you can buy. They are generated in a data center and not associated with an actual location. The main disadvantage of data center proxies is that it’s easy for anti-bot software to tell where an IP address originates. Since most people don’t use data center IP addresses, it automatically raises a red flag. Data center proxies are usually sold in batches and some websites will block an entire subnet instead of just the offending IP address.
You already know what a residential IP address is — it’s the type of IP address you have at your house. Your internet service provider (ISP) assigned it to you when you signed up for internet service. Residential proxies are the IP addresses of actual users that are used with their permission. Residential proxies are the best type of proxy to use for web scraping, hands down. They have the most authority and are the least likely to get banned.
Residential proxies are also expensive and difficult to source. To ethically source a residential IP address, you need to make sure you have the end user’s permission and use it only when it doesn’t negatively affect them. Rayobyte is committed to providing the best proxies on the planet and never compromising our ethics.
ISP proxies combine the best features of both residential and data center proxies. They are generated in a data center, but an ISP issues them. This combination of authority and volume provides the ultimate in both speed and ban protection.
Finding the right retail keywords can mean the difference between success and failure for your e-commerce website. Researching retail knowledge keywords can be done quickly and efficiently using a web scraper, but to effectively use a web scraper, you need to use proxies to bypass anti-bot software. Together, a web scraper and proxies can give you the data you need to get your shop noticed and ranking.
The information contained within this article, including information posted by official staff, guest-submitted material, message board postings, or other third-party material is presented solely for the purposes of education and furtherance of the knowledge of the reader. All trademarks used in this publication are hereby acknowledged as the property of their respective owners.
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