The Ultimate Guide To Reselling 101: Launch a Successful Resale Business

Do you want to cut out the hassle of manufacturing from your business pipeline? Would you rather sell a readily available product? In that case, a reselling business may be right for you.

Resellers find and market products made by other companies and sell them to customers — no assembly line required. But even if it’s easier than manufacturing, starting a reselling business still takes hard work.

You have to do extensive research to find the right partner, identify your target audience, and create a marketing strategy. Plus, you need to build a website and start generating leads. It’s a lot of work, but if you’re up for the challenge, learning how to resell can be a great way to break into ecommerce.

So how do you resell products and make it a profitable venture? Here’s an overview of what you need to know to get your business off the ground.

What Is Reselling?

What Is Reselling?

You don’t make products in a reselling business — you market and sell them. You find products that other companies have made and then sell them to your customers. You might do this online, in a brick-and-mortar store, or through a catalog.

There are different ways to resell products. For example, some businesses buy products from manufacturers at wholesale prices and then sell them to customers at a markup.

Other businesses find overstocked or end-of-line products and resell them at a discount. And some businesses do a little bit of both — they buy from manufacturers and also find deals on overstocked items.


Why Start a Reselling Business?

Why Start a Reselling Business?

Before learning how to become a reseller, you should know if the route is ideal for you. There are a few reasons you might want to start a reselling business.

Ease of operability

A reselling business is easier to run than other types of businesses. If you’re starting a business from scratch, you have to come up with a product idea, manufacture the product, and market and sell it.

When you resell products, someone else has already done all that work. You just need to find the right partner and resell their services or products to your target customers.

In some cases, you might need to do a little customization to make the products work for your target market. But in general, reselling is more manageable than starting a business from ground zero.

Low cost of entry

Another reason to start a reselling business is its low cost of entry. You need to invest in raw materials, equipment, and labor if you’re manufacturing products. You also need to rent or buy a facility to house your business. However, when you resell products, you don’t need to make any of these investments. In fact, you can start a reselling business with a minimal upfront cost.

For example, if you’re starting an online reselling business, all you need is a domain name and a host for your website. You can find both of these for less than $100 per year.

Potential for high margins

When you do it correctly, reselling can be a very profitable business. The key is to find products with high margins.

This way, you can sell the products at a higher price and still make a good profit. But, of course, you need to strike a balance between pricing your products too high and too low.

If you price your products too high, you might not make any sales. But if you price them too low, your customers may be skeptical about the quality.

The bottom line is to work with a partner that offers reasonable prices. That will enable you to earn significant profits on the product or service without setting it out of the customer’s reach.

Essential Components of a Reselling Business

Essential Components of a Reselling Business

Typically, a reselling business consists of a product, reseller, partner, and target audience. That’s why, to learn how to become a reseller, you need to be familiar with these components.

Product or service

The product or service is the primary offering of your reselling business. It’s what you’ll be marketing and selling to your target audience.

You can resell physical products, digital products, or services. For example, you could resell office supplies, apparel, software, or web design services.

Likewise, you can sell residential proxies to businesses that need proxies for web scraping, price monitoring, and other purposes.


You are the reseller. You’re the one who markets and sells the product or service to customers.

In some cases, you might be the only person involved in the reselling business. For example, if you have a dropshipping business, you might be handling orders and customer queries on your own.

But in other cases, you might have a team of people working with you. For example, if you’re selling residential proxies, you might have customer support representatives and salespeople working with you.


Your partner is the company or individual from which you’re getting the products or services. Your partner will likely be the one manufacturing the products or providing the services. If you’re selling proxies, for example, your partner might be a data center providing IP addresses.

Target audience

Your target audience is the people you sell the products or services to. When starting a reselling business, it’s crucial to have a strong understanding of your target audience.

With this knowledge, you can market the products or services in the most effective way possible. Likewise, you can customize the products or services to suit the needs of your target customers better.

For example, if you’re selling proxies, your target audience might be businesses that need to scrape data from the web. You need to make sure that the proxies you’re selling are suitable for this purpose. Choose the best type of proxies for web scraping.

Suppose your target audience is sneaker resellers. They’re more likely to use ISP and data center proxies than residential proxies. Whereas businesses that want to use proxies for search engine optimization (SEO) monitoring or competitor analysis will prefer residential proxies.

By understanding your target audience’s needs and use cases, you’ll be able to provide them with the exact product or service they need.

How To Become a Reseller of Products

How To Become a Reseller of Products

When starting your reselling business, there’s a lot to think about. But one of the most critical questions is: how do you become a reseller of products?

The answer may vary depending on the product you’re looking to resell, but there are some guidelines you can follow to get started.

Map out your plan

First and foremost, decide what you want to sell. For example, are you looking to resell a physical product or a digital one? If you’re not sure, take some time to browse through potential products and services.

Once you’ve decided on a product, research the type of companies or service providers that offer the particular product or service. It’s also an excellent time to ask yourself the following questions about the product:

  • Barriers to entry: Is there anything stopping me from reselling this product? Is there a minimum order quantity required?
  • Competition: How many other companies are selling this product? Is the niche oversaturated with resellers? If that’s the case, you might have difficulty making a name for yourself in the competitive market.
  • Profitability: Can I profit from reselling this product, and how much will I need to mark up the price to do so? It is crucial to do the math beforehand. Otherwise, you might end up making a loss.
  • Market segment: Which market segment will I target? It’s essential to know whether you’ll sell the product to individuals or companies. You can determine the market segment based on the people who use that product.
  • Profit percentage: How much profit do I want to make? The product you choose will affect this. You can also work backward by figuring out how much markup you will need to make the amount of profit you want.

Get operating licenses and permits

You need to know how to become an authorized reseller. The most important step is to get the proper operating licenses and permits. These will vary depending on your business’s location, product type, and other factors.

You’ll first need to register your business with the government to get the licenses. Once that’s done, you can apply for the necessary permits.

It’s important to note that some products might need you to resell special permits. For example, food and beverage products often need a license from the health department.

Find a partner

The next step is to find a supplier for the product you want to resell. Then, you can contact the company directly or through an online marketplace.

Make sure you take your time finding a reliable and reputable partner who can provide a high-quality product at a reasonable price. After all, if there’s any compromise in product quality or service from your partner, it will hurt your business significantly.

Create contracts

After finding the right supplier or partner, it’s time to create contracts. It will protect both you and your supplier in case anything goes wrong. The contract should include the following:

  • The type of product you’ll be reselling
  • Price of the product
  • Quantity of the product
  • Terms of delivery
  • Payment terms

Both you and your supplier should sign the contract. After that, you’re all set to sell the product.

How To Become a Software Reseller

How To Become a Software Reseller

A software reseller buys software products from the manufacturer and sells them to customers. The customer pays the reseller for the product, and the reseller pays the manufacturer.

How do you resell software online? Can anyone do it? What type of business models can you use? These are some of the questions you’d have about software reselling.

Software reselling models

There are different types of reselling models which you could use to get started in this industry. Here are some that can help you understand how to resell software online:

Affiliate marketing model

In this model, you promote the software products of other companies and receive a commission for every sale you make. You need to sign up for an affiliate program with a software company to get started.

Once you’re approved, you’ll get a unique affiliate link that you can use to promote the company’s products on your website or blog. When a visitor clicks on your affiliate link and makes a purchase, you’ll receive a commission.

The advantage of this model is that you don’t have to handle any product or inventory. Instead, all you need to do is drive traffic to the company’s website and generate sales.

Dropshipping model

Dropshipping refers to a business model in which you sell products without carrying any inventory. Instead, when a customer buys a product from your store, the order is forwarded to the supplier, who ships the product directly to the customer.

It is a great model for starting a software reselling business because it’s easy to set up, and you don’t have to invest any money in inventory. However, the downside is that you have less control over the quality of the products and the supplier’s customer service.

Private label model

In this model, you buy software products from a manufacturer and sell them under your brand name. It’s also known as white-label reselling.

Private labeling requires a higher initial investment than other models because you need to buy products in bulk and put your branding on them. But it’s a good option if you want to build a long-term brand.

Agent model

As a software reseller agent, you act as a go-between for the customer and the software company. In other words, you don’t sell the software yourself. Instead, you help the customer find the right software for their needs and forward the order to the company. Once the sale is completed, you receive a commission.

The agent model is ideal for resellers who don’t want to deal with product sales or customer support.

Value-added reseller

The value-added approach requires you to add value to the software products you sell. For example, you could offer installation and training services along with the software.

This model is a good option if you want to differentiate yourself from other resellers selling the same products.

Rebranding reseller

Rebranding means changing the branding of the software products you sell. For example, you could add your logo and company name to the software interface.

If you want to create a strong brand identity for your business, you should consider this model. In addition, you’ll have the freedom to choose the pricing range, resulting in higher profits.

But the downside is that you’ll be responsible for all customer interactions. Thus, you may have to hire a customer support team.

Source-code reselling model

Some software resellers sell source code instead of the actual software. The advantage of selling source code is that you can customize it according to your customers’ needs.

However, this model takes a higher level of technical expertise, and you’ll need to hire developers to make changes to the code. If this isn’t feasible for you, it’s best to stick with simpler reselling models, such as white-label or affiliate.

How to get started

Now that you know the different types of reselling models, you need to choose one that best suits your business goals. After that, you must select the software you want to sell. Here are some factors to consider:

  • Profitability: How much profit can you make from selling the software?
  • Target market: Who is your target market? What type of software do they need?
  • Competition: How much competition is there in the market for the software you want to sell?

Once you’ve selected the software, it’s time to set up your reselling business. First, you must build a website to showcase the products you’re selling.

It’s also a good idea to create social media accounts for your business and promote your products online. You can use paid advertising to drive traffic to your website and generate sales.

How To Buy Wholesale To Resell

Buying wholesale is how to become a software reseller who earns maximum profits. It’s the best way to maximize your profit and minimize your upfront cost. Moreover, it gives you the freedom to choose the products you want to sell without working around minimum order requirements.

You need to find a software company that offers reseller discounts to get started. Once you’ve found a few companies, contact them and ask for a quote. Compare the prices before making a decision. It’s best to narrow down the list to at least three companies and choose one that provides the best value for money.

Where To Resell

Where To Resell

In learning how to become a successful reseller, you also need to know where to resell the product or service. For example, should you create a brick-and-mortar store or make an online ecommerce website?

The latter is often the better option, since it saves costs and is more convenient. In addition, you won’t need to worry about rent, staff, and other overheads that come with a physical store.

There are many popular online marketplaces that you can use to sell your products or services, such as Amazon, eBay, Alibaba, etc. You can also create your e-commerce website using Shopify, WooCommerce, Magento, etc.

Another option is to resell on social media platforms. When choosing where to resell, you should consider the following factors:

  • Product type: The product or service you are selling will dictate where you can sell it. For example, if you sell physical goods, then online marketplaces such as Amazon and eBay would be a good option. If you sell digital products, you could sell them on your website or through an online marketplace like Etsy.
  • Target audience: You need to identify your target audience and choose a selling platform that caters to them. For example, if you sell products for children, you might want to sell on a platform with a large consumer base, such as Amazon or eBay. But if you are selling products for niche markets such as businesses, you might want to sell on your website to build a loyal customer base.
  • Competition: The level of competition will also dictate where you sell your products or services. If you’re selling products in high demand, you might want to sell on a platform that has less competition. The ideal option, in this case, is to create your own website and sell the product there.

Suppose you want to resell proxies online. How can you become a successful reseller of proxies? Here are two avenues to consider for your business.

Set up a website

First, you must have a website where customers can learn about and purchase your proxies. You don’t need to have a lot of bells and whistles for your website — a simple, straightforward design will do just fine.

The most important point to remember is that your website should be user-friendly and easy to navigate. Customers should be able to find what they’re looking for quickly and without any hassle.

In addition, your website should be secure. Since you’ll be dealing with sensitive information such as credit card numbers and addresses, you need to ensure that your website is SSL-encrypted.

Create social media accounts

Nowadays, social media is a powerful marketing tool that can help you reach a wider audience. This is why it’s good to set up social media accounts for your proxy business.

You can use these platforms to promote your proxies and drive traffic to your website. To encourage people, you can add the link to your website in your account bios or post updates about your proxies on your timeline. You can also run ads on social media to reach a larger audience.

How To Resell Proxies

How To Resell Proxies

Now that you know the basics of reselling, it’s time to focus on a specific niche. If you want to resell proxies, you must be familiar with configuring and managing proxies. It would be best if you also have a solid understanding of the different types of proxy servers and how they work.

Find your target audience

Start by identifying your target audience. For example, who will be using your proxies? What type of online activity will they be engaged in? Once you know who your target audience is, you can research the best way to reach them.

For example, businesses use proxies to ensure online privacy and security for their employees. They also use proxies for SEO monitoring, price analysis, competitor pricing analysis, etc.

Sneaker resellers also use proxies to cop sneakers from online retailers like Nike and Adidas. As a result, they need fast proxies that can bypass anti-bot protection measures.

There are many other potential target audiences for proxy resellers. Some of the most popular include gamers, researchers, web developers, and people who want to access restricted websites.

The best way to identify your target audience is to know proxy use cases. Here are some of them:

  • Price monitoring: Companies need proxies to track the prices of products and services from their competitors. Moreover, brands use proxies to scrape pricing data from competitors’ websites.
  • Online security: Proxies can hide your IP address and location. It provides a layer of online anonymity and privacy.
  • Web development: Web developers use proxies to test how their website or application behaves in different locations. They may also use proxies to access geo-locked content.
  • Competitor analysis: Businesses use proxies to spy on their competitors. They can track their online activity, social media engagement, and marketing campaigns.
  • SEO monitoring: Businesses also use proxies to track their SEO rankings. For any business, it’s essential to know the consumer sentiment, since it indicates the success or failure of the company’s current campaigns.

Choose a pricing model

The next step is to choose a pricing model. There are two standard pricing models for proxy resellers: subscription-based and pay-as-you-go.

With a subscription-based pricing model, customers pay a recurring fee to use your proxies. This makes it a good option if you have a large number of customers who need proxies on an ongoing basis.

The pay-as-you-go model, on the other hand, is a usage-based pricing model. Customers only pay for the proxies they use. This makes it suitable for customers who only need proxies occasionally.

There are pros and cons to both pricing models. Ultimately, it’s up to you to decide which one is best for your business.

Select a partner

Now, this is the most crucial part. Unless you’re running a huge organization, it’s nearly impossible to set up your own proxy infrastructure. So you need to partner with a proxy provider.

A good proxy provider will offer reliable proxies. They should also offer 24/7 customer support if you or your customers run into any problems.

Suppose you want to resell residential proxies to business. Rayobyte is a remarkable partner to source proxies from. With Rayobyte’s residential proxies your customers can avoid CAPTCHAs and scrape the web without worrying about running concurrent connections.

More importantly, your customers can use Rayobyte residential proxies to access websites in any country without paying an additional cost.

Working with Rayobyte is a breeze, since the company has a developer-friendly, simple API that integrates into your existing software. It gives you direct and seamless access to automating user management.

But why should you resell Rayobyte proxies rather than sourcing your own? For one, it’s much cheaper, as you don’t have to worry about high upfront costs. Second, you get 24/7 customer support from Rayobyte to resolve your customers’ queries. You also don’t have to develop your delivery systems or purchase IP blocks, which can cost quite hefty prices.

Starting a proxy reselling business using Rayobyte as a partner is a step in the right direction, especially if you want your business to be long-lasting, lucrative, and sustainable.

Advertise your business

There are many ways to advertise your proxy reselling business. You can use social media and SEO. You could target businesses by advertising your proxy services on business-related websites or forums.

Suppose you want to resell proxies to sneaker resellers. Most sneakerheads are members of sneaker cook groups on social media. You could join these groups and advertise your business there. Another way is to partner with a sneaker forum or blog. For example, you could offer exclusive discounts to members of NikeTalk.

Do some research and identify the best way to reach your target audience. Then, start advertising your proxy reselling business.

List proxies on your social media and website

When you set up your social media accounts and a website for your proxy reselling business, the next step is to start listing proxies on your site. When listing proxies, make sure to include the following information:

  • Proxy type: You must indicate the type of proxies you’re reselling. Some examples include data centers, residential, or ISP.
  • Location: You should also include the location of the proxies. For example, you may sell proxies from the US, UK, France, etc.
  • Pricing: Be sure to list the pricing for each proxy. Residential proxies are pricier than other types, so you can’t have the same price for all proxy types.
  • Features: Mention the features of the proxies to entice customers. For example, when you partner with Rayobyte, you can guarantee your customers they’ll get ethically sourced and high-quality proxies for their business processes.

How To Become a Full-Time Reseller

How To Become a Full-Time Reseller

Although many people treat reselling as their side venture, you can also make it a full-time business. You can be a full-time reseller and earn enough money to support yourself and your family if you’re willing to put in the time and effort that goes into building a successful business. Here are a few tips to help you get started:

Find a profitable niche

When looking for products to sell, it’s important to find a profitable niche. There are many ways to find out if a niche is profitable, including Google AdWords Keyword Planner, the Amazon Best Sellers list, and eBay Pulse.

Proxies, for example, are one of the most popular items to resell. So, if you can identify a target audience to market to with the right business model, you can make a lot of money reselling them.

Develop a marketing strategy

A marketing strategy includes various methods of getting your products in front of potential buyers. There are many ways to market your products, including online and offline methods.

Some popular marketing methods include SEO, social media marketing, and email marketing. You will need to experiment with different marketing techniques to find what works best for your reselling business.

Sustain the relationship with your partner

If you plan to resell full-time, you must sustain your relationship with the company that provides you with the products or services. For instance, if you resell proxies sourced from Rayobyte, you must maintain a good relationship with the company.

Start by creating a long-term contract. This will ensure that you get a consistent supply of products at a fixed price. You should also try to develop a good rapport with the company’s representatives.

Create a customer support system

Customers are the lifeblood of any business, so it’s important to keep them happy. One of the best ways to do this is to create a customer support system.

Your support system should be able to resolve any issues your customers may have. It should also be accessible and easy to use. For example, you can use a live chat system, email address, or phone line to provide customer support. Do note that you will need to hire customer support representatives if you plan to offer customer support 24/7.

Develop goals

How much do you want to sell in a month? Do you want to reach a certain number of people in the year? You need to develop realistic goals for your reselling business. These goals will help you measure your progress and determine if you are on track to achieve your long-term objectives.

Think about how much you can invest

If you plan to resell proxies part-time, you can do well with a small investment since you will be selling in small quantities. However, if you want to resell full-time, you might have to make a large initial investment, since you will be buying products in bulk.

The amount of money you need to invest will depend on the type of products you plan to sell and your target market. For instance, if you plan to resell residential proxies, your investment must be higher, as these are the most expensive types of proxies. But data center proxies are relatively less expensive. So consider your budget and determine what product you can afford to make a large investment in.

Optimize your website

Many people get stuck wondering how to become a reseller online. The most effective way to do this is to optimize your website.

Your website must be easy to navigate and understand. It should also be optimized for search engines, making it simple for potential customers to find you. It should also have all the information that potential customers would need, such as prices, product descriptions, and availability of proxies.

Check your potential for scalability

You may be able to start a long-term reselling business with a low investment, but do note that it is a high-risk venture if you don’t have expansion plans. You don’t want to be in a state of business inertia, as that gives your competitors a chance to steal your customers.

Thus, you must always be on the lookout for opportunities to scale your business. For instance, you can start by reselling proxies to individuals and then move on to reselling them to businesses.

How Profitable Is It To Resell Proxies?

How Profitable Is It To Resell Proxies?

Proxies have become a necessity for many individuals and businesses in recent years. As a result, the demand for proxies has been increasing steadily, making it a very lucrative market to get into.

If you’re wondering how profitable it is to resell proxies, the answer is that it depends on several factors. These include:

  • Target market: If your target audience is enterprises, you can expect to make a lot more profit as they’re willing to pay higher prices for proxies.
  • Type of proxies: The type of proxies you resell will also affect your profitability. For instance, residential proxies are the most expensive and thus offer the highest margins.
  • Pricing: How you price your proxies will also affect your profitability. If you charge too little, you will make less profit. On the other hand, you might not get any customers if you charge too much. That’s why it’s important to find the right balance in your pricing.

Many resellers are making a considerable amount of money by selling proxies. You can make a full-time business out of reselling proxies if you play your cards right.

Besides these factors, profitability also depends on your proxy-providing partner. Rayobyte is a reliable partner that ensures high customer satisfaction since the company’s proxies are of the highest quality.

Keep in mind that, if you partner with an unreliable and low-quality proxy provider, your customers will be dissatisfied with the proxies they purchase from you and your business will suffer.




Starting a reselling business may be daunting since you have to choose the right model and find wholesale suppliers. But if you do your research and select the right products to sell, you can earn a decent income from your reselling business.

For instance, when reselling proxies, you should partner with Rayobyte, since the company ensures the highest level of customer support, quality, and reliability. Likewise, you should choose your niche thoughtfully, ensuring you have a huge target market in the area.

Finally, once you’ve learned how to resell software or proxies, ensure you maintain impeccable customer service, since it’s the key to success in any business. If customers are satisfied with your services, you’ll have repeat business, leading to higher profits and a non-stop revenue flow.

The information contained within this article, including information posted by official staff, guest-submitted material, message board postings, or other third-party material is presented solely for the purposes of education and furtherance of the knowledge of the reader. All trademarks used in this publication are hereby acknowledged as the property of their respective owners.

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