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How a Fortune 100 brand scaled global IP coverage

Dedicated IPs

When one of the world’s most influential e-commerce companies needed a reliable, compliant, and globally consistent way to expand its IP footprint, it partnered with Rayobyte to prove it could be done at scale.

In just a few weeks, we deployed 50,000 IPs across six countries, all fully recognized by the major geolocation databases, and set the foundation for an ongoing partnership.

  • 50,000IPs deployed
  • 6countries
  • 5 of 5geolocation databases matched

About the company

A Fortune 100 e-commerce brand approached Rayobyte with a simple but critical goal: diversify their vendor base and ensure they had a trustworthy, scalable partner for global IP delivery.

Although they keep their internal challenges tightly guarded, it was clear they needed a provider capable of meeting strict expectations around accuracy, reliability, and global availability.

How a Fortune 100 Brand Scaled Global IP Coverage

The challenge

Delivering high-quality IPs at a global scale is never as simple as provisioning addresses. For enterprise clients, the real challenge is ensuring every IP is accurately represented in the five major geolocation databases.

This is one of the biggest friction points in the industry. Getting an IP correctly registered in one geo database isn’t difficult, but getting it updated across all five is notoriously complex. Each database has its own rules, timelines, and verification workflows.

To succeed, IPs must be provisioned in the right regions and physically originate there, meet each database’s validation criteria, and have the right provider-to-database relationships behind the scenes.

Rayobyte manages all of this as part of our service.

Our solution

For the proof of concept, the client requested 50,000 IPs deployed across six countries. Our team handled everything end-to-end, from sourcing region-specific ranges to coordinating the updates with all major geolocation databases.

Behind the scenes, this required:

  • Provisioning IPs that physically originated in each requested region
  • Verifying that each block met the technical and regulatory requirements for that country
  • Working directly with every major geolocation provider to ensure accurate listings
  • Monitoring IP recognition across all five databases until all entries were confirmed
  • Establishing ongoing tracking to ensure geolocation accuracy remains accurate over time

Within weeks of the start, every IP showed correct, region-specific geolocation in all major databases.

The results

The speed and accuracy of the POC exceeded expectations.

Key outcomes included:

  • 50,000 IPs deployed across six countries in just weeks
  • All IPs were successfully recognized across the five major geolocation databases
  • Full compliance with region-specific requirements
  • Immediate readiness for production-level scraping and geotargeted workloads

Accurate geolocation determines what content a scraper sees, what data gets collected, and whether regional workflows return valid output. With correct IP classification, the client was able to run regionally targeted operations with confidence.

The long-term partnership

The partnership has continued since the proof of concept. When the client needs IPs in a new region, we can add them, with the same geolocation work behind every range.

Operationally, our job is ongoing. We continuously monitor every IP range to ensure all geolocation entries remain accurate. If a database shifts its classification or requires new validation, our systems catch it, and our team resolves it proactively.

Without accurate geolocation, a scraper pulling publicly available data might receive content from the wrong country, making the entire workflow unreliable. That is why we monitor geolocation continuously.

The impact

This case study highlights several of Rayobyte’s core strengths:

  • We can deliver customized IP footprints on a global scale
  • We run datacenter, residential and mobile proxies
  • We maintain accurate geolocation across all major databases

We can add IPs in new regions on request through sales.

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